Grupo RIPPA: 12 años de innovación y excelencia

RIPPA Group was founded in 2012 by Mr. Yan Huaiguo and Mr. Chen Guoqiang. The two founders deeply felt that modern land operations require efficient and specialized mechanical equipment. They independently developed China's first small excavator and launched it to the market after 1,000 hours of rigorous testing. With its excellent design and quality, this excavator quickly received unanimous praise from users around the world and was in short supply. RIPPA thus began its outstanding development and verified the assumption that "high-quality special equipment is a market necessity."

2017: Romper la tradición y lograr la integración industrial y comercial
En 2017, el Grupo RIPPA tomó la delantera en la realización del modelo de integración industrial y comercial en la industria rompiendo las barreras de la producción y el comercio tradicionales. Eliminó el eslabón intermediario, conectó directamente la fábrica y el mercado, y proporcionó a los clientes productos de mayor calidad y competitividad. Esta innovación no sólo redujo los costes, sino que también mejoró la puntualidad de los servicios y la estabilidad de los productos, abriendo una nueva situación de integración industrial y comercial global.

2020: Afrontar la epidemia y establecer la cadena industrial previa
In 2020, the outbreak of the global COVID-19 pandemic brought about a sharp rise in costs, but the RIPPA Group did not stop. On the contrary, the company increased its investment in the industrial base and laid out the upstream industrial chain, making full preparations for a leap forward after the epidemic. In just 17 months, RIPPA has achieved independent production of all parts except engines, pumps, and valves. This strategic decision is particularly critical today. It not only helps the company effectively control costs, but also greatly improves product quality, and ultimately leads to a 4-fold increase in RIPPA's production in 2024.

2021: I+D integral y avances en grandes excavadoras
In 2021, RIPPA Group has made major breakthroughs in the R&D and production capacity of large excavators. The layout of a full range of excavators from 1 ton to 75 tons has been officially completed, which marks that RIPPA is not only a company focusing on small excavators, but also a comprehensive engineering machinery company capable of producing a full range of excavators. In 2022, after the Turkish earthquake, RIPPA's large excavators were widely involved in the rescue work, further verifying the excellent quality and reliability of its products. Today, RIPPA is able to mass-produce 22-ton EPA and Euro 5 standard excavators, and has become the only local company in China that can produce 6-ton to 22-ton large excavators.

2022: Éxito del lanzamiento de las cargadoras compactas
In July 2022, RIPPA tried to launch a new product line of skid steer loaders for the first time. After the product was released, it quickly won the favor of global dealers. In just one year, RIPPA achieved the goal of producing 300 skid steer loaders per month, and further enriched its full range of product lines in 2024. RIPPA's rapid replication and responsiveness in production organization capabilities demonstrates the company's outstanding strength in innovation and meeting market demand.

2023: Disposición global y expansión del negocio de cargadoras
As RIPPA's brand awareness in Russia, Europe and America continues to increase, more and more dealers hope that RIPPA can have their own loader factories. In April 2023, RIPPA acquired a high-end loader factory in Qingzhou, successfully extending its product line from excavators to loaders. Through this strategic decision, RIPPA further strengthened its product layout in the field of construction machinery, and proved the correctness of this expansion direction through market verification.

2024: Adquisición de fábricas de carretillas elevadoras y mejora de la integridad corporativa
En 2024, con la recesión económica del mercado chino, la fusión de JAC y Heli Forklift provocó que un gran número de distribuidores de JAC se enfrentaran al dilema de no tener carretillas elevadoras que vender. En ese momento, RIPPA fue encontrada por un proveedor de carretillas elevadoras, con la esperanza de que RIPPA adquiriera su fábrica. Este acontecimiento no sólo verificó la influencia de la marca RIPPA en el mercado chino, sino que también demostró su excelente integridad corporativa y reputación en el mercado.

Expansión mundial y creación de marca
En la actualidad, RIPPA cuenta con cuatro almacenes en el extranjero, en Estados Unidos, y dos almacenes en Canadá y Europa. Gracias a la optimización de la cadena de suministro global, RIPPA ha acortado el ciclo de entrega de 90 a sólo 7 días, mejorando enormemente la satisfacción del cliente. Al mismo tiempo, la empresa ha logrado la unificación global y la protección de la marca RIPPA mediante el registro de la marca de Madrid (RIPPA) en todo el mundo y la obtención del registro de la marca china en 2023.

Innovación tecnológica y compromiso de calidad
RIPPA siempre se adhiere al principio de que la calidad del producto es lo primero y sólo proporciona a los clientes productos rentables. La empresa cuenta con más de 150 patentes y garantiza la competitividad de sus productos en el mercado mediante una exhaustiva protección técnica. Gracias a la continua innovación tecnológica y al estricto control de calidad, RIPPA se ha ganado la confianza y el apoyo de clientes de todo el mundo.

After 12 years of development, RIPPA Group has grown from a small excavator manufacturer to a global enterprise covering multiple engineering machinery fields such as excavators, loaders, and forklifts. The company's success is not only due to its high attention to technological innovation and product quality, but also to its consistent adherence to the business philosophy of "customers first, employees second, and companies third". In the future, RIPPA will continue to be customer-centric, committed to providing global customers with better products and services, and become a leading brand in the field of engineering machinery.