{"id":6718,"date":"2025-06-11T11:02:15","date_gmt":"2025-06-11T03:02:15","guid":{"rendered":"https:\/\/www.rippa.com\/?p=6718"},"modified":"2025-12-08T13:37:48","modified_gmt":"2025-12-08T05:37:48","slug":"spolecnost-rippa-spojila-sily-s-alexem-aby-na-ruskem-trhu-s-minibagry-otevrela-novy-modry-ocean","status":"publish","type":"post","link":"https:\/\/rippa.com\/cs\/rippa-joins-hands-with-alex-to-ignite-a-new-blue-ocean-in-the-russian-mini-excavator-market\/","title":{"rendered":"Spole\u010dnost RIPPA spojila s\u00edly s Alexem, aby na rusk\u00e9m trhu s minibagry otev\u0159ela nov\u00fd \u201emodr\u00fd oce\u00e1n\u201c"},"content":{"rendered":"<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Jak na rozs\u00e1hl\u00e9m trhu se stavebn\u00edmi stroji v Rusku vyu\u017e\u00edt nov\u00e9 p\u0159\u00edle\u017eitosti k r\u016fstu v oblasti minibagr\u016f? Hlubok\u00e1 spolupr\u00e1ce mezi spole\u010dnost\u00ed Alex a zna\u010dkou RIPPA se stala \u00fasp\u011b\u0161n\u00fdm p\u0159\u00edkladem pro cel\u00e9 odv\u011btv\u00ed. D\u00edky bystr\u00e9mu vhledu a efektivn\u00edmu proveden\u00ed se spole\u010dnosti Alex poda\u0159ilo nejen dos\u00e1hnout v\u00fdznamn\u00e9ho pr\u016flomu pro zna\u010dku RIPPA na rusk\u00e9m trhu, ale tak\u00e9 pomoci t\u00e9to zna\u010dce nad\u00e1le rozv\u00edjet jej\u00ed tr\u017en\u00ed potenci\u00e1l.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6722\" src=\"\/\/www.rippa.com\/wp-content\/uploads\/2025\/06\/cddc8ea11212ced3bc8b747eee784cb0_compress12.jpg\" alt=\"\" width=\"1440\" height=\"1080\" srcset=\"\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" data-srcset=\"\" \/><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Progresivn\u00ed p\u0159\u00edstup: Alex vyu\u017e\u00edv\u00e1 p\u0159\u00edle\u017eitost na trhu \u201emodr\u00e9ho oce\u00e1nu\u201c v oblasti minibagr\u016f<\/span><br \/>\n<span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Ji\u017e na za\u010d\u00e1tku roku 2023 za\u010dal Alex \u00fazce spolupracovat s t\u00fdmem spole\u010dnosti RIPPA. M\u00e1 hlubok\u00e9 znalosti trhu se stavebn\u00edmi stroji v rusky mluv\u00edc\u00edm regionu a je si dob\u0159e v\u011bdom rychl\u00e9ho r\u016fstu popt\u00e1vky po minibagr\u00e1ch v m\u00edstn\u00edch odv\u011btv\u00edch infrastruktury a in\u017een\u00fdrsk\u00e9ho stavitelstv\u00ed. Od roku 2023 do \u0159\u00edjna 2024 Alex pokra\u010doval v n\u00e1kupu minibagr\u016f zna\u010dky RIPPA (v\u010detn\u011b zna\u010dkov\u00fdch i OEM model\u016f) v celkov\u00e9 hodnot\u011b objedn\u00e1vek 12,77 milionu RMB (p\u0159ibli\u017en\u011b $1,77 milionu USD). To nejen\u017ee vytv\u00e1\u0159\u00ed pevn\u00fd z\u00e1klad pro spolupr\u00e1ci mezi ob\u011bma stranami, ale tak\u00e9 potvrzuje zna\u010dn\u00e9 tr\u017en\u00ed perspektivy.<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Smlouva o v\u00fdhradn\u00edm zastoupen\u00ed: Zna\u010dka RIPPA ofici\u00e1ln\u011b vstoupila na rusk\u00fd trh<\/span><br \/>\n<span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">V listopadu 2024 podepsali Alex a RIPPA ofici\u00e1ln\u011b smlouvu o v\u00fdhradn\u00edm zastoupen\u00ed v oblasti minibagr\u016f v Rusku, \u010d\u00edm\u017e se stali ofici\u00e1ln\u00edm z\u00e1stupcem t\u00e9to zna\u010dky v dan\u00e9m regionu. Model exkluzivn\u00edho zastoupen\u00ed pom\u00e1h\u00e1 p\u0159edch\u00e1zet konflikt\u016fm v distribu\u010dn\u00edch kan\u00e1lech a upev\u0148uje tr\u017en\u00ed pozici zna\u010dky. Tento krok umo\u017enil zna\u010dce RIPPA siln\u00fd vstup na rusk\u00fd trh a polo\u017eil pevn\u00e9 z\u00e1klady pro n\u00e1sledn\u00fd rychl\u00fd r\u016fst v\u00fdkonnosti.<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Vytvo\u0159en\u00ed m\u00edstn\u00edho t\u00fdmu a podpora vysok\u00e9ho r\u016fstu tr\u017eeb prost\u0159ednictv\u00edm r\u016fzn\u00fdch prodejn\u00edch kan\u00e1l\u016f<\/span><br \/>\n<span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Po podeps\u00e1n\u00ed smlouvy Alex rychle z\u0159\u00eddil m\u00edstn\u00ed profesion\u00e1ln\u00ed t\u00fdm poprodejn\u00edho servisu a intenzivn\u011b roz\u0161i\u0159oval prodejn\u00ed s\u00ed\u0165 s c\u00edlem zv\u00fd\u0161it viditelnost zna\u010dky RIPPA na trhu a jej\u00ed pronik\u00e1n\u00ed do maloobchodn\u00edch prodejen v Rusku. Nejnov\u011bj\u0161\u00ed \u00fadaje o v\u00fdkonnosti ukazuj\u00ed, \u017ee Alex\u016fv t\u00fdm opakovan\u011b dos\u00e1hl nov\u00fdch maxim v m\u011bs\u00ed\u010dn\u00edch n\u00e1kupech a celkov\u00e1 \u010d\u00e1stka n\u00e1kup\u016f dos\u00e1hla 44,61 milionu RMB (p\u0159ibli\u017en\u011b $6,2 milionu USD). Podrobnosti o n\u00e1kupech v kl\u00ed\u010dov\u00fdch m\u011bs\u00edc\u00edch jsou n\u00e1sleduj\u00edc\u00ed:<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">\u010cerven 2024: 2,08 milionu RMB (p\u0159ibli\u017en\u011b $290 000 USD)<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">\u010cervenec 2024: 640 000 RMB (p\u0159ibli\u017en\u011b $90 000 USD)<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Srpen 2024: 3,37 milionu RMB (p\u0159ibli\u017en\u011b $470 000 USD)<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Z\u00e1\u0159\u00ed 2024: 1,91 milionu RMB (p\u0159ibli\u017en\u011b $270 000 USD)<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">\u0158\u00edjen 2024: 4,77 milionu RMB (p\u0159ibli\u017en\u011b $660 000 USD)<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Listopad 2024: 4,93 milionu RMB (p\u0159ibli\u017en\u011b $690 000 USD)<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Prosinec 2024: 3,89 milionu RMB (p\u0159ibli\u017en\u011b $540 000 USD)<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Leden 2025: 6,80 milionu RMB (p\u0159ibli\u017en\u011b $940 000 USD)<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">\u00danor 2025: 6,85 milionu RMB (p\u0159ibli\u017en\u011b 1 495 000 USD)<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">B\u0159ezen 2025: 2,84 milionu RMB (p\u0159ibli\u017en\u011b $390 000 USD)<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Duben 2025: 9,95 milionu RMB (p\u0159ibli\u017en\u011b $1,38 milionu USD)<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Kv\u011bten 2025: 9,35 milionu juan\u016f (p\u0159ibli\u017en\u011b 1,3 milionu americk\u00fdch dolar\u016f)<\/span><br \/>\n<span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Komplexn\u00ed podpora p\u0159i budov\u00e1n\u00ed ekosyst\u00e9mu prodejc\u016f, z n\u011bho\u017e budou m\u00edt prosp\u011bch v\u0161echny strany<\/span><br \/>\n<span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">\u00dasp\u011b\u0161n\u00e1 spolupr\u00e1ce mezi Alexem a spole\u010dnost\u00ed RIPPA je neodd\u011bliteln\u011b spjata s v\u00fdrazn\u00fdm pos\u00edlen\u00edm postaven\u00ed spole\u010dnosti RIPPA jako p\u016fvodn\u00edho v\u00fdrobce:<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">V\u00fdhradn\u00ed opr\u00e1vn\u011bn\u00ed k zamezen\u00ed nekal\u00e9 sout\u011b\u017ee v distribu\u010dn\u00edch kan\u00e1lech a k ochran\u011b pr\u00e1v a z\u00e1jm\u016f partner\u016f<\/span><br \/>\n<span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Podpora ze strany zahrani\u010dn\u00edho distribu\u010dn\u00edho centra s c\u00edlem zajistit rychl\u00e9 dod\u00e1n\u00ed zbo\u017e\u00ed na po\u017e\u00e1d\u00e1n\u00ed a dopln\u011bn\u00ed z\u00e1sob<\/span><br \/>\n<span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Podpora marketingu zna\u010dky, komplexn\u00ed pokryt\u00ed online i offline propaga\u010dn\u00edch kan\u00e1l\u016f<\/span><br \/>\n<span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Neust\u00e1l\u00e9 vylep\u0161ov\u00e1n\u00ed produkt\u016f s c\u00edlem udr\u017eet si konkuren\u010dn\u00ed v\u00fdhodu vedouc\u00edho postaven\u00ed na trhu<\/span><br \/>\n<span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Zlep\u0161it poprodejn\u00ed servis a dod\u00e1vky n\u00e1hradn\u00edch d\u00edl\u016f s c\u00edlem zajistit spokojenost koncov\u00fdch z\u00e1kazn\u00edk\u016f<\/span><br \/>\n<span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Vysok\u00e9 ziskov\u00e9 mar\u017ee, kter\u00e9 pom\u00e1haj\u00ed prodejc\u016fm dosahovat trval\u00e9ho r\u016fstu podnik\u00e1n\u00ed<\/span><br \/>\n<span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">N\u00e1bor do programu glob\u00e1ln\u00ed spolupr\u00e1ce RIPPA \u2013 srde\u010dn\u011b v\u00e1s zveme k tomu, abyste s n\u00e1mi vytvo\u0159ili novou sl\u00e1vu<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6723\" src=\"\/\/www.rippa.com\/wp-content\/uploads\/2025\/06\/\u4f01\u4e1a\u5fae\u4fe1\u622a\u56fe_174954059559961.jpg\" alt=\"\" width=\"800\" height=\"450\" srcset=\"https:\/\/static.rippa.com\/wp-content\/uploads\/2025\/06\/\u4f01\u4e1a\u5fae\u4fe1\u622a\u56fe_174954059559961.jpg 800w, https:\/\/static.rippa.com\/wp-content\/uploads\/2025\/06\/\u4f01\u4e1a\u5fae\u4fe1\u622a\u56fe_174954059559961-768x432.jpg 768w, https:\/\/static.rippa.com\/wp-content\/uploads\/2025\/06\/\u4f01\u4e1a\u5fae\u4fe1\u622a\u56fe_174954059559961-18x10.jpg 18w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6724\" src=\"\/\/www.rippa.com\/wp-content\/uploads\/2025\/06\/\u4f01\u4e1a\u5fae\u4fe1\u622a\u56fe_174954059935801.jpg\" alt=\"\" width=\"800\" height=\"307\" srcset=\"\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" data-srcset=\"\" \/><br \/>\n<span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">\u00dasp\u011b\u0161n\u00e1 zku\u0161enost spole\u010dnosti Alex dokazuje, \u017ee d\u00edky v\u00fdb\u011bru spr\u00e1vn\u00e9 zna\u010dky, flexibiln\u00edm obchodn\u00edm strategi\u00edm a siln\u00e9 podpo\u0159e ze strany v\u00fdrobce mohou i prodejci rychle proniknout na trh a dos\u00e1hnout v\u00fdznamn\u00e9ho r\u016fstu. V sou\u010dasn\u00e9 dob\u011b spole\u010dnost RIPPA urychluje budov\u00e1n\u00ed glob\u00e1ln\u00ed distribu\u010dn\u00ed s\u00edt\u011b, poskytuje nejlep\u0161\u00ed podm\u00ednky, zdroje a slu\u017eby partner\u016fm, kte\u0159\u00ed se zaj\u00edmaj\u00ed o odv\u011btv\u00ed stavebn\u00edch stroj\u016f, a vytv\u00e1\u0159\u00ed novou budoucnost, v n\u00ed\u017e budou v\u0161echny strany zna\u010dky t\u011b\u017eit z oboustrann\u011b v\u00fdhodn\u00e9 spolupr\u00e1ce.<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\">Pokud se i vy chcete st\u00e1t dal\u0161\u00edm \u00fasp\u011b\u0161n\u00fdm prodejcem zna\u010dky RIPPA, nev\u00e1hejte n\u00e1s kontaktovat! Spole\u010dnost RIPPA se sna\u017e\u00ed, aby se tato \u010d\u00ednsk\u00e1 zna\u010dka minibagr\u016f prosadila po cel\u00e9m sv\u011bt\u011b.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6721\" src=\"\/\/www.rippa.com\/wp-content\/uploads\/2025\/06\/bf86233ec3c7f8f17c9b40d84e15bd72_compress12.jpg\" alt=\"\" width=\"1440\" height=\"1080\" srcset=\"\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" data-srcset=\"\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>In the vast construction machinery market in Russia, how to seize the new growth opportunities of mini excavators? The in-depth cooperation between Alex and RIPPA has set a successful example for the industry. With keen insight and efficient execution, Alex not only achieved a strong breakthrough for the RIPPA brand in Russia, but also helped [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6722,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-6718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry"],"acf":[],"_links":{"self":[{"href":"https:\/\/rippa.com\/cs\/wp-json\/wp\/v2\/posts\/6718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rippa.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rippa.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rippa.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rippa.com\/cs\/wp-json\/wp\/v2\/comments?post=6718"}],"version-history":[{"count":0,"href":"https:\/\/rippa.com\/cs\/wp-json\/wp\/v2\/posts\/6718\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rippa.com\/cs\/wp-json\/wp\/v2\/media\/6722"}],"wp:attachment":[{"href":"https:\/\/rippa.com\/cs\/wp-json\/wp\/v2\/media?parent=6718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rippa.com\/cs\/wp-json\/wp\/v2\/categories?post=6718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rippa.com\/cs\/wp-json\/wp\/v2\/tags?post=6718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}