$500,000 Global Branding Campaign: How Rippa Helps Dealers Grow Sales

One of the hardest parts of being a dealer is finding customers. Advertising is expensive, and competing against established brands requires significant investment. Rippa directly supports its dealers by investing over $500,000 annually in global branding campaigns, creating a strong foundation for sales in North America and Europe.

Multi-Channel Global Marketing

Rippa promotes its brand across multiple platforms:

• Google Ads & SEO: Targeting buyers searching for excavators, loaders, and forklifts.

• YouTube & Social Media: High-quality video campaigns showcasing real machine performance.

• International Trade Shows: Participation in global exhibitions to expand brand presence.

Shared Benefits for Dealers

All of this branding work generates qualified leads that Rippa passes directly to local dealers. Instead of spending heavily on advertising, dealers can focus on sales and customer service.

Stronger Local Credibility

When customers in the US or Germany see a brand they already recognize online, they are more confident buying from local dealers. This reduces the dealer’s burden of building trust from scratch.

Why Rippa’s Approach Works

• Dealers receive steady inquiries at no extra cost.

• The brand’s global visibility increases customer confidence.

• Marketing investments are shared across the network, maximizing efficiency.

👉 By backing its dealers with a strong, ongoing advertising budget, Rippa ensures that local partners don’t just sell machines—they sell a trusted global brand.