Lug 24, 2025
As an authorized agent of the RIPPA brand, you will not only get first-class engineering machinery equipment, but also enjoy the brand's all-round protection and support for the distribution network. This article will share RIPPA's core strategies to help agents achieve sustainable growth from three aspects: regional protection, customer protection system and supply capacity.
1. Regional protection: ensure the exclusive advantages of "territory"
Exclusive regional protection
RIPPA only opens six authorized models in the global market, R10, R13, R15, R18, R22, R32, and expands to 31 subdivided models for different markets.
Secondary-first-national agent network
First, open the second-level agent quota, and promote to the first-level agent after stable performance;
After the national general agent is settled, all agents in the country will be managed by it to ensure regional pricing and channel order.
No malicious price increase commitment
RIPPA promises to maintain the original price system for first- and second-level agents. If malicious price increases are found, the headquarters will intervene to protect the interests of "small partners".
2. Customer protection system: stabilize the "connection" ecology
Unified customer management platform
RIPPA is based on the cloud-based customer resource center to achieve real-time sharing of customer information. Agents can grasp sales clues at the first time to avoid "customer competition".
Price protection mechanism
National unified guide price → first-level agent price → second-level agent price;
Different sizes of models have unified market guide prices, and cross-level low-price dumping is strictly prohibited to ensure reasonable profit margins for agents.
In-depth training and after-sales support
The headquarters provides online and offline operation training, regular marketing salons, 24-hour response accessories and technical support to help agents quickly close deals and increase repurchase rates.
3. Strong supply capabilities: build high trust in "delivery"
Smart factory and digital quality control
12 full-process automated production lines, covering assembly, hydraulic testing, welding, spraying and other links;
Digital quality inspection system to achieve zero defect control.
Overseas warehouse and green channel
Standard accessories in overseas warehouses are shipped within 24 hours and delivered nearby within seven days;
For spare parts with urgent needs, green channels are given priority to solve customers' "downtime risks".
Flexible customization and rapid response
RIPPA supports customized needs of multiple varieties, small batches, and multiple working conditions. It is guided by customer working conditions and helps agents win project bids.
How to make full use of RIPPA empowerment to double performance?
Dig deep into the regional market: Combine local engineering characteristics and policy trends, accurately deploy promotion resources, and give play to regional protection advantages.
Activate customer resources: Awaken potential demand through online live broadcasts, on-site machine trials, and return visits to old customers.
Strengthen brand endorsement: With the help of RIPPA's global brand story and Chinese localization cases, produce ROI reports to enhance customer trust.
Data-driven decision-making: With the help of RIPPA's customer management system (CRM), regularly analyze the transaction rate, collection cycle and after-sales satisfaction, and continuously optimize sales strategies.
RIPPA is committed to working with high-quality agents to achieve win-win results and jointly expand the new blue ocean of the construction machinery market. If you encounter any problems during the agency process, or have deeper needs for regional protection, pricing policies, after-sales services, etc., welcome to subscribe to Rippa. Let us break down barriers together and achieve a leap in performance!