Rippa Group celebrates its 12th anniversary and sets sail for a new journey

On July 18, 2024, Rippa Group celebrated its remarkable 12th anniversary. This important moment marks that Rippa Group has grown rapidly from a start-up to China’s largest small excavator manufacturer in the past 12 years with its outstanding R&D innovation and market development. Mr. Yan Huaiguo, Chairman and General Manager, and Mr. Chen Guoqiang, Deputy General Manager, respectively delivered important speeches at the celebration, reviewing the development history of the group and looking forward to the future strategic direction.

Since its establishment in 2012, Rippa Group has always been committed to technological innovation and product upgrading. In the past 12 years, the group has successfully developed and produced a variety of engineering machinery equipment such as excavators, loaders, backhoes, skid loaders and forklifts ranging from 1 to 50 tons. The products are exported to many countries and regions and are deeply trusted by customers around the world.

The background wall in the picture shows several important development nodes of the Rippa Group. In 2006, it cooperated with Komatsu-CKOPS to do non-standard automation design, which promoted the development of Rippa in the later period. Especially in the early stage of development in 2014, the group successfully launched the R319 small excavator and R325 excavator, which laid a solid foundation for the company’s competitiveness in the small excavator market. With the gradual expansion of the market, 2016 became the year of comprehensive layout of the Rippa Group. The company extended its product line to more countries and continuously improved its manufacturing level to ensure that the quality and performance of its products always remain at the forefront of the industry.

Continuous innovation and international development
Rippa Group has always adhered to the technology-driven strategic policy in its growth process. 2023 mentioned in the celebration is a key year for the group’s research and development and innovation. The group not only launched a number of new excavators that meet market demand, but also successfully completed the transformation and upgrading of intelligent production lines. Today, Rippa not only provides traditional mechanical equipment, but also incorporates the latest intelligent and automated technologies, greatly improving the production efficiency and performance of its products.

Through continuous technological investment, Rippa not only occupies a leading position in the domestic market, but also successfully enters the international market, with products exported to dozens of countries and regions, covering Southeast Asia, Europe, Africa and the Middle East. In the fierce global competition environment, Rippa Group has gradually established a wide customer base with excellent product quality and perfect after-sales service, and has won high recognition from global users.

Looking forward to the future, forge ahead
In his speech at the celebration, Chairman Yan Huaiguo said that the reason why Rippa Group has achieved such remarkable results in just 12 years is inseparable from the joint efforts of all employees and the strong support of partners. He emphasized that in the future, Rippa will continue to adhere to the innovation-driven strategy, increase investment in the field of intelligent manufacturing, and enhance the technical content and market competitiveness of products. At the same time, the company will further deepen its international strategic layout and strive to occupy a larger share in the global market.

Deputy General Manager Chen Guoqiang also mentioned in his speech that Rippa Group will continue to work hard in product structure optimization, brand influence enhancement and market expansion in the future. Especially in the field of environmental protection and new energy, Rippa will actively respond to the trend of global green development and launch more environmentally friendly and efficient construction machinery and equipment to adapt to the increasingly stringent environmental regulations and standards around the world.

Grateful for you, walking hand in hand
The theme of this anniversary celebration is “Grateful for you, walking together all the way”. Rippa Group expressed its deep gratitude to all employees, partners and customers through this theme. Over the past 12 years, Rippa has gradually grown from a start-up company, which is inseparable from everyone’s support and companionship. In order to express gratitude to employees, the group also prepared generous gifts in the celebration to encourage everyone to continue to greet the next more glorious 12 years with full enthusiasm and fighting spirit.

The 12-year struggle has witnessed the brilliant achievements of Rippa Group from zero to one, from small to large. Standing at a new starting point, Rippa will continue to be customer-centric, relying on excellent product quality and continuous technological innovation to reach new heights in the global construction machinery industry. In the future, Rippa will not only become an industry leader, but also a backbone force that cannot be ignored in the global market.

The 12th anniversary celebration is not only a summary of the brilliant achievements of the past 12 years, but also a prospect of unlimited possibilities in the future. I believe that under the leadership of Chairman Yan Huaiguo and the management team, Rippa Group will set sail for a new journey and embrace a more brilliant future.