RIPPA Group: 12 years of innovation and excellence

RIPPA Group was founded in 2012 by Mr. Yan Huaiguo and Mr. Chen Guoqiang. The two founders deeply felt that modern land operations require efficient and specialized mechanical equipment. They independently developed China’s first small excavator and launched it to the market after 1,000 hours of rigorous testing. With its excellent design and quality, this excavator quickly received unanimous praise from users around the world and was in short supply. RIPPA thus began its outstanding development and verified the assumption that “high-quality special equipment is a market necessity.”

2017: Breaking tradition and achieving industrial and trade integration
In 2017, RIPPA Group took the lead in realizing the model of industrial and trade integration in the industry by breaking the barriers of traditional production and trade. It eliminated the middleman link, directly connected the factory and the market, and provided customers with higher quality and competitive products. This innovation not only reduced costs, but also improved the timeliness of services and the stability of products, opening up a new situation of global industrial and trade integration.

2020: Facing the epidemic and laying out the upstream industrial chain
In 2020, the outbreak of the global COVID-19 pandemic brought about a sharp rise in costs, but the RIPPA Group did not stop. On the contrary, the company increased its investment in the industrial base and laid out the upstream industrial chain, making full preparations for a leap forward after the epidemic. In just 17 months, RIPPA has achieved independent production of all parts except engines, pumps, and valves. This strategic decision is particularly critical today. It not only helps the company effectively control costs, but also greatly improves product quality, and ultimately leads to a 4-fold increase in RIPPA’s production in 2024.

2021: Comprehensive R&D and breakthroughs in large excavators
In 2021, RIPPA Group has made major breakthroughs in the R&D and production capacity of large excavators. The layout of a full range of excavators from 1 ton to 75 tons has been officially completed, which marks that RIPPA is not only a company focusing on small excavators, but also a comprehensive engineering machinery company capable of producing a full range of excavators. In 2022, after the Turkish earthquake, RIPPA’s large excavators were widely involved in the rescue work, further verifying the excellent quality and reliability of its products. Today, RIPPA is able to mass-produce 22-ton EPA and Euro 5 standard excavators, and has become the only local company in China that can produce 6-ton to 22-ton large excavators.

2022: Successful launch of skid steer loaders
In July 2022, RIPPA tried to launch a new product line of skid steer loaders for the first time. After the product was released, it quickly won the favor of global dealers. In just one year, RIPPA achieved the goal of producing 300 skid steer loaders per month, and further enriched its full range of product lines in 2024. RIPPA’s rapid replication and responsiveness in production organization capabilities demonstrates the company’s outstanding strength in innovation and meeting market demand.

2023: Global layout and expansion of loader business
As RIPPA’s brand awareness in Russia, Europe and America continues to increase, more and more dealers hope that RIPPA can have their own loader factories. In April 2023, RIPPA acquired a high-end loader factory in Qingzhou, successfully extending its product line from excavators to loaders. Through this strategic decision, RIPPA further strengthened its product layout in the field of construction machinery, and proved the correctness of this expansion direction through market verification.

2024: Acquisition of forklift factories and improvement of corporate integrity
In 2024, with the economic downturn in the Chinese market, the merger of JAC and Heli Forklift caused a large number of JAC dealers to face the dilemma of having no forklifts to sell. At this time, RIPPA was found by a forklift supplier, hoping that RIPPA would acquire its factory. This event not only verified RIPPA brand influence in the Chinese market, but also demonstrated its excellent corporate integrity and market reputation.

Global expansion and brand building
Today, RIPPA has four overseas warehouses in the United States and two warehouses in Canada and Europe. Thanks to the optimization of the global supply chain, RIPPA has shortened the delivery cycle from 90 days to only 7 days, greatly improving customer satisfaction. At the same time, the company has achieved global unification and protection of the RIPPA brand by registering the Madrid trademark (RIPPA) worldwide and obtaining Chinese trademark registration in 2023.

Technological innovation and quality commitment
RIPPA always adheres to the principle of product quality first and only provides customers with cost-effective products. The company has more than 150 patents and ensures the market competitiveness of its products through comprehensive technical protection. Through continuous technological innovation and strict quality control, RIPPA has won the trust and support of customers around the world.

After 12 years of development, RIPPA Group has grown from a small excavator manufacturer to a global enterprise covering multiple engineering machinery fields such as excavators, loaders, and forklifts. The company’s success is not only due to its high attention to technological innovation and product quality, but also to its consistent adherence to the business philosophy of “customers first, employees second, and companies third”. In the future, RIPPA will continue to be customer-centric, committed to providing global customers with better products and services, and become a leading brand in the field of engineering machinery.