RIPPA joins hands with Canadian distributor Martin to leverage new growth in the North American market

In the global construction machinery industry, channel expansion and high-quality cooperation are the keys to the success of enterprises going overseas. In 2025, RIPPA joined hands with Martin, the exclusive Canadian distributor, to achieve sales of tens of millions in just 90 days with keen market insight, efficient execution and perfect brand support, becoming a model for domestic mini excavators to open up the global market. This case will focus on how both parties can create a win-win growth model through trust, data and resource collaboration.

Identify the trend and accurately layout the Canadian construction machinery market
At the end of 2024, the Martin team, which has many years of international trade experience, took the initiative to contact RIPPA through online channels. With in-depth research on the demand and policies of the North American construction machinery market, Martin predicts that small excavators have huge growth potential in Canada. In December, the Martin team officially communicated with RIPPA to find a reliable mini excavator brand to meet the equipment upgrade needs of local engineering projects.

Multiple field visits to build deep mutual trust
On November 7, 2024, Martin went to RIPPA headquarters to gain an in-depth understanding of product lines, manufacturing processes and corporate culture. Later, he met with Jacky, the founder of RIPPA, again at the Shanghai BMW Exhibition. With detailed market data and point-to-point negotiations, Martin expressed his strong desire to become the exclusive agent of RIPPA in Canada. The trust between the two parties laid a solid foundation for subsequent efficient cooperation.

Quick decision-making, efficient implementation of orders and cooperation agreements
In February 2025, Martin visited RIPPA headquarters again and formally confirmed the intention of exclusive cooperation. In just one month, the two parties efficiently implemented the first batch of cooperation projects:

On March 1, the first order was placed: about 67,000 US dollars
On March 15 and 18, two orders were added in succession: a total of 890,000 US dollars
On March 25, the exclusive distributor agreement in Canada was officially signed, and RIPPA successfully entered the North American market
Breaking through 2.2 million US dollars in 90 days, the market share continued to rise
With the help of RIPPA factory collaboration and brand empowerment, the Martin team quickly opened up the situation in the Canadian market with localized sales, service and promotion as the core:

Sales in March: about 840,000 US dollars
Sales in April Amount: about $600,000
Sales in May: about $1.6 million
With cumulative orders exceeding $2.2 million in three months, RIPPA mini excavator brand exposure and user awareness have been greatly improved
Full support to create a win-win cooperation ecosystem
RIPPA provides powerful empowerment for global dealers. Martin’s success is due to the following advantages:

Regional exclusive protection to ensure dealer market space
Factory direct supply price, support for fast delivery of overseas warehouses
Global brand and online customer acquisition traffic tilt
Products continue to upgrade to ensure market competitiveness
High distribution profit margin, low-risk entrepreneurship
Localized spare parts supply & VIP after-sales service team
Looking to the future: RIPPA global partners are being recruited
Martin, with a professional perspective and team operations, helps the RIPPA brand quickly take root in the Canadian market. Today, RIPPA’s global strategy continues to upgrade, and we sincerely invite more like-minded partners to jointly explore the international market. RIPPA will continue to provide partners with all-round support such as product innovation, marketing promotion, after-sales service, and market protection to achieve brand win-win and business longevity.

Want to be the next RIPPA success story? Welcome to consult and cooperate to create a new future for global construction machinery!